Price will pilot the On The Brink Motorsport Can-Am in place of team owner Glenn Brinkman, who pulled out due to a back injury ahead of a final pre-run.
“It’s pretty simple, I got up this morning and had a sore back, went to try and do a pre-run, and it’s just not up to scratch,” Brinkman said on Wednesday.
“It’s a good opportunity for him [Price], he’s been talking about giving a Can-Am a run down [to] Finke and back.
“I’m happy to step aside now, just so he can plan properly and he can have a fair crack at it.”
Price had not planned to compete at Finke, having shifted focus from desert racing to the Australian Rally Championship.
Competing in the WRX Challenge class, Price sits fourth in the outright ARC points standings and leads his class.
Price had not even planned to attend Finke, but flew from Bundaberg on Wednesday morning.
“Any opportunity to get behind a steering wheel or behind handlebars, I’m all for it,” said Price.
“It’s very last-minute, late prep, but we’ll go out there and have some fun and enjoy it.
“I’ve done numerous laps up and down the track, for sure some little bits and pieces have changed.”
The six-time Finke winner has experience and success on both two and four wheels, and has familiarity with the Can-Am Maverick R despite never having raced it at the venue.
“I’ve got a Maverick R at home, and Glenn’s been kind enough to let me run one of his pride and joys,” Price added.
“Unfortunately I did wreck one not too long ago, but we won’t do that here.
“We’ll see how a Can-Am goes, I’ve tried a bike and a Trophy Truck down through here, and it seems like I’m about to test a Maverick R down through here.”
Finke will be Price’s first desert race since the controversial disqualification from the SCORE San Felipe 250.
Price had declared the intention to step back from desert racing indefinitely in the aftermath.
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